Live Nation launches ‘Next On’ Initiative to Support Emerging Artists and Photographers
Live Nation has launched a new initiative aimed at supporting emerging artists and photographers in Australia and New Zealand, beginning with a sold-out showcase in Melbourne.
The programme, called Next On, was unveiled on 10 March 2026 at the Palais Theatre, where indie band Peach Fuzz performed to a full house. Melbourne-based reviewer Caitlin Dyson described the group as “one of the most engaging bands I’ve ever seen”, adding that they “owned the stage and made the night one to remember”.
Australia and New Zealand’s creative scenes have long punched above their weight, producing artists who resonate far beyond their borders. From globally recognised acts like Tame Impala and Lorde to a constant wave of independent musicians, filmmakers and visual artists, both countries have built reputations for originality and experimentation.
The initiative is designed to remove financial barriers for developing artists by offering access to Live Nation venues without hire fees. Performers also retain all ticket and merchandise revenue, alongside receiving marketing support, promotion across Live Nation platforms and professional live photography.
As part of the programme, Live Nation has partnered with acclaimed photographer Michelle Grace Hunder to create opportunities for emerging photographers. Selected participants will be paid to shoot live shows, gaining hands-on experience in major venues while building careers in music photography.
Hunder will oversee the selection process, with a focus on identifying new talent and producing high-quality, social media-ready imagery from each event.
The partnership began at the launch event, where Melbourne photographer Alicia Adorna was chosen to document the Peach Fuzz performance.
Adorna said the experience was “a dream come true”, adding: “Being able to capture the energy of the crowd as well as the amazing talent on stage was really special. It’s amazing to see programmes like this supporting and uplifting developing photographers.”
Michelle Lucia, Senior Vice President of Product and Innovation at Live Nation APAC, said the initiative reflects the evolving nature of live music.
“Next On is about creating opportunities for developing artists to step onto iconic stages and connect with audiences,” she said. “In today’s world, live music is also driven by social-first storytelling, so capturing these moments properly is incredibly important.”
Hunder added that the scheme highlights the need for clearer pathways into the industry. “There are so many talented photographers out there who just need the opportunity to get in the room and start shooting,” she said.
Applications for photographers are now open, with further shows planned across Australia and New Zealand. Upcoming performances include Robbie Mortimer at Anita’s Theatre in Thirroul, MOHI at The Tuning Fork in Auckland, and Them & I at The Outpost in Brisbane.
