Weverse Reaches 12 million Monthly Users According to New Fandom Report

The news is the latest headline statistic as we watch superfan platforms reshape music industry economics.

Superfan platform Weverse recorded 12 million monthly active users in 2025, marking a new high point for a service increasingly viewed as a key test case in direct-to-fan monetisation within the global music business.

The milestone was detailed in the platform’s latest fandom trend report, published by owner HYBE. The company said the annual analysis “offers insights into the different stages of fan engagement and demonstrates how Weverse converts superfan-artist connections into long-term growth drivers on a global scale”.

A major contributor to the growth was the full-group reunion of BTS in June 2025, which triggered a month-on-month increase of more than 300% in new community followers. Members announced plans for a new album and world tour during a livestream on the platform last summer, after completing mandatory military service in South Korea.

The group’s community also became the first on Weverse to surpass 30 million followers.

The service currently hosts 178 artists. Alongside HYBE acts such as BTS and KATSEYE, it includes artists from other companies, among them BLACKPINK of YG Entertainment, as well as Western performers such as Ariana Grande and Dua Lipa. HYBE stated in April that around 90% of artists on the platform are signed to labels outside its own group.

Weverse’s expansion comes amid growing industry focus on monetising highly engaged fans. Analysts at Goldman Sachshave estimated the sector could generate an additional $4.3 billion in annual revenue for the recorded music business.

In January, Universal Music Group chairman and chief executive Lucian Grainge told staff the company would step up its superfan strategy, including enhanced premium tiers on digital streaming platforms and partnerships with emerging services. UMG invested in Weverse in 2024 and has since taken a stake in the superfan app Stationhead.

Engagement metrics from the report indicate fans spent an average of 263 minutes per month on Weverse in 2025, producing roughly 90 million posts and 213 million comments across communities worldwide. Artists hosted 6,558 livestream sessions through Weverse Live during the year, generating more than one billion cumulative views.

Commerce activity also rose. Weverse Shop sold 25.2 million products, while digital purchases more than doubled year on year, reflecting increased demand for virtual goods and online merchandise.

Regionally, Latin America emerged as the fastest-growing market, with user numbers up 22% year on year and digital merchandise sales surging by 715%. The gains coincided with sustained investment in the region by HYBE, part of a strategic expansion drive over the past two years.

Commenting on the findings, Weverse Company president Joon Choi said the platform had “solidified its position as the leading global superfan hub by harnessing fan participation and artist-driven momentum”.

“Led by a deeper understanding of diverse engagement dynamics, we are committed to building a seamless ecosystem that empowers both fans and artists at every stage of their journey,” he added.