Spotify and ChatGPT Join Forces Through New AI Integration

Spotify users can now link their accounts to ChatGPT to receive personalised music and podcast recommendations directly within their conversations, in a new integration launched globally this week.

The collaboration, which became available in 145 countries on Monday (6 October), marks one of the most significant partnerships yet between a major streaming service and an artificial intelligence platform. It allows Spotify’s Free and Premium users to request specific songs, albums or playlists — or to ask ChatGPT for tailored suggestions based on mood, genre or activity — all without leaving the chat interface.

The feature is accessible across web browsers and mobile devices, including iOS and Android. When a user first mentions Spotify in a ChatGPT conversation, they are prompted to connect their account. Once linked, they can make conversational requests such as: “Spotify, I need something to keep me in the zone. Can you pull up a Focus Mix?” or “Give me a playlist for a rainy Sunday morning.”

ChatGPT then generates recommendations and displays clickable links that open directly in the Spotify app for playback.

A new way to discover music

Spotify says the integration is designed to make music discovery more natural and intuitive by combining its recommendation algorithms with ChatGPT’s conversational abilities.

“Spotify’s vision has always been to be everywhere you are,” said Sten Garmark, Spotify’s Senior Vice President and Global Head of Consumer Experience. “By bringing Spotify into ChatGPT, we’re creating a powerful new way for fans to connect with the artists and creators they love conversationally, whenever inspiration strikes.”

The company hopes the integration will encourage users to explore a wider range of content, from emerging artists to niche podcasts, while reducing friction between search, discovery and playback.

The level of interaction available will depend on the type of Spotify account.

Free users will be able to browse and listen to Spotify’s existing curated playlists such as Discover Weekly, Release Radar and New Music Friday. Premium subscribers, meanwhile, will enjoy more advanced features – including the ability to generate entirely new, personalised playlists through detailed prompts.

For instance, Premium users might ask ChatGPT to “create a playlist of upbeat indie tracks for a morning workout” or “find podcasts about tech innovation under 30 minutes long.” ChatGPT then uses Spotify’s catalogue and recommendation engine to assemble a custom set of tracks or episodes.

Spotify confirmed that the integration will evolve over time, with plans to expand language support and improve contextual awareness so that ChatGPT can better understand nuanced user requests.

Protecting artists and creative content

In response to questions about data sharing, Spotify said that no music, podcast, or other audio content from its platform will be shared with OpenAI for model training purposes.

“Spotify will not share music, podcasts, or any other audio or video content on our platform with OpenAI for training purposes,” the company said in a statement.

Mr Garmark emphasised that maintaining fair treatment for artists remains central to the company’s approach, “While this just scratches the surface of the enormous potential of AI, it’s a positive step forward that reinforces the principle that artists must be compensated for all uses of their music on all platforms.”

The integration arrives at a time when both the music and AI industries are undergoing rapid transformation. Streaming platforms are seeking new ways to engage users amid growing competition, while AI companies like OpenAI are exploring how generative technology can enhance everyday experiences.

Analysts say the move could help Spotify strengthen its position as the world’s leading audio platform, with over 600 million monthly active users, while giving ChatGPT another foothold in consumers’ daily routines.

Industry observers also see the partnership as part of a broader shift towards “conversational entertainment,” where users interact with services through natural language rather than apps or menus.

“AI-powered discovery is likely to become a core feature of music platforms in the coming years,” said one analyst. “This partnership shows how conversational interfaces can make those experiences more personal and engaging.”

Spotify said it will continue to experiment with new ways for users to discover content through AI. Future updates could include mood-based or location-aware recommendations, social sharing options, and expanded access to podcasts and audiobooks.

For now, the integration represents a milestone in the growing overlap between streaming and artificial intelligence — a collaboration that signals how listeners may soon discover, enjoy and interact with audio in an entirely new way.