Live Nation Asia and Trip.com Partner to Offer Concert Travel Packages Across Asia

Live Nation Asia has signed a multi-year partnership with Trip.com Group to sell concert travel packages across six Asian markets, combining live music with tourism experiences.

The collaboration will operate in Hong Kong, Macau, Singapore, Thailand, South Korea and mainland China. Fans booking through Trip.com will be able to access exclusive presale tickets for Live Nation shows, bundled with flights, hotels and local experiences.

Live Nation said the initiative responds to a growing trend of “music-driven tourism” in the region.

A Trip.com survey found that nearly two-thirds of Asia-Pacific travellers would consider travelling internationally for concerts, with Gen Z and Millennial audiences showing the highest interest.

Music events have increasingly boosted local tourism. Singapore saw hotel bookings triple during Lady Gaga’s recent concert, while in Hong Kong more than half of concertgoers extended their stays beyond the event, according to data from Live Nation and Trip.com.

Bo Sun, Chief Marketing Officer of Trip.com Group, said the partnership reflects the changing expectations of modern travellers.

“Today’s music lovers are embracing immersive experiences that extend far beyond the concert itself,” he said. “Through partnerships like this, we are enhancing the travel journey, adding value for fans and unlocking new cultural and economic opportunities for destinations and the wider industry in Asia.”

The first offering under the partnership featured K-pop group TWICE’s tour dates in Hong Kong, where Trip.com acted as the official travel partner, providing presale access, hotel stays and transport options.

Future packages will follow a similar format across all six markets, potentially combining concert tickets with experiences such as visits to Hong Kong Disneyland, Rainforest Wild Asia, sightseeing tours and other attractions.

Trip.com has previously sponsored BLACKPINK concerts in Bangkok and Hong Kong. Under the new agreement, the company will extend presale access to upcoming shows by the group in Singapore and Hong Kong.

James Dick, Executive Vice President of Partnerships and Media at Live Nation Asia, said the partnership highlights a broader cultural shift.

“Concert travel is redefining tourism across Asia,” he said. “Together with Trip.com, we’re helping fans turn concerts into unforgettable trips that shape the culture of entire cities.”