Spotify Unveils “Messages,” an In-App Way to Share What You Love

Spotify is launching a long-standing user dream: within-app messaging.

Today the streaming giant announced Messages, a direct messaging feature available on mobile devices for both Free and Premium users aged 16 and older in select markets. 

Messages enables one-on-one chats where users can send songs, podcasts, audiobooks, and more directly through Spotify—no more hopping to WhatsApp or Instagram to share content. The feature appears when you tap the share icon in the Now Playing view, select a friend, and hit send.

Suggested recipients include people you’ve interacted with on Spotify—whether you’ve shared content, co-created playlists, joined Jams, Blends, or are part of the same Family or Duo plan.

Once a recipient accepts a message request, you both can exchange content, react with emojis, and send text messages—all housed neatly in a new Messages inbox accessible via your profile.

To ensure user control and safety, Spotify has built-in a number of privacy tools, including the ability to accept or reject message requests, an opt-out function, and proactive scanning for unlawful or harmful content, amongst others.

Spotify previously offered a messaging feature but removed it in 2017 due to low usage. Now, backed by a much larger user base of 696 million monthly active users as of Q2 2025, the company is reintroducing messaging as part of its broader strategy to grow toward 1 billion users and enhance monetisation.

Spotify views this feature as complementary—not competitive—to external messaging and social platforms such as Instagram, Facebook, WhatsApp, Snapchat, and TikTok. And this rollout may just be the beginning—Spotify hints there’s more to come in social engagement enhancements in the months ahead.